Radio Broadland

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Radio Broadland, Broadland FM, Broadland 102

Radio Broadland, Broadland FM, Broadland 102

Radio Broadland

A gem in UK radio history, Radio Broadland was a station from a classic radio mould. It came to air 1st October 1984, part of the East Anglian Radio Group which also included SGR-FM.

Founded in 1983, amongst it's founders and directors is Baroness Hollis of Heigham. Great jingles, great music, great presenters - and above all - it was local. Programming comes from studios at St George's Plain, 47-49 Colegate in Norwich.

Research has revealed little on the history of Radio Broadland, and its arrival on air, but we can quite easily document it's latter life. In 1997, GWR, who had spent most of the seven years previously, rigorously buying radio stations and groups, made a bid for East Anglian Radio. GWR had already carved out a reputation for tearing a station's individuality, personality and style away to form a clone of others. Amber Radio had only just launched and there was still much to do - still, this was a shareholders thing, because they owned the station in itself. Following some heavy resistance, the takeover happened and Broadland 102 was the result of a relaunch. And the rest as they say, is history.

Broadland's service area covers the eastern Norfolk coastal towns of Lowestoft, Great Yarmouth and Hemsby, Cromer to the North and inland areas as far west as East Dereham and southwards to Diss and Halesworth. Figures released for local media students shows RAJAR Q1 figures combining Broadland & AM service Classic Gold Amber together to show 221,000 listeners tuning in each week out of 588,000, a 38% reach - typical industry spin when looking at other competitors with figures shown individually as would be the case.

The station is part of the GCap Media plc group of companies.

Information amended from the excellent Aircheck UK webpage

Radio Broadland Jingles

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